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BRANDING/DESIGN - Pulse of The Industry

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BRANDING/DESIGN - Pulse of The Industry

Whether you’re looking to increase shelf impact, sustainability, functionality or another product differentiation, you’ll find the packaging solutions you want for your brand at PACK EXPO East.

See the latest news in branding/design packaging here and investigate production and packaging solutions compatible with your products’ unique formulations from vendors you can connect with at PACK EXPO East. And make sure to register for PACK EXPO East to see this equipment running live that will provide solutions to all your branding/design packaging challenges.




Beyond Bud Light’s ingredient label

Advancing from announcement to analysis, however, much can be gleaned regarding the use of packaging as a strategic tool and a brand-builder.



Retail ready right away

The latest iteration of a robotic case packing system that has been around since 2006, has servo-driven capabilities that meet Walmart retail ready packaging preferences head on.



Date nectar “to go” in travel-size bottles

Natural sweetener now available in two lightweight packaging formats, one for use on-the-go and the other for dispensing convenience.



Which coffee package is the most sustainable?

A new report assesses three ground coffee packaging formats: a flexible stand-up pouch, a steel can and a rigid plastic canister.



Brand refresh emphasizes product’s differentiator

The fresh carton design now prominently features the company’s new sub-brand name, “Veggies made great,” and boldly highlights “Veggies [as] our #1 ingredient.”