Inviting Prospects and Customers to PACK EXPO East

Exhibitors, Want to know who used your code?  Track your leads here.

The Customer Invite Program (CIP) is a free and convenient resource that allows exhibitors to:

• Offer customers and prospects complimentary registration. (Registration requirements apply.*)
• Track who registers using your comp code so you can follow up with them.
• Drive traffic to your booth and get more qualified leads.

Exhibitors:  If you have customers that are considered Non-Exhibiting Suppliers or Distributors and cannot use a comp code, you may purchase registrations on their behalf so that they will not have to pay the standard fees for admission.  If you are interested in this option, please contact the PMMI Show Department at [email protected] or 1-571-612-3200.

DIY Tools for Sharing Your Comp Code

Your company’s Show Contact is given a unique comp code that you can use to offer complimentary registration to customers and prospects* and invite them to the show. You can:

1. Give the code directly to as many customers as you like. Your marketing and sales team can explain that the code waives the show registration fee.

2. Use our Web Banner Tool to create customized banners. This tool generates graphics that include a built-in link to PACK EXPO East Registration —perfect for your website and e-marketing initiatives. Your customers simply click or tap on the image to claim free registration with your comp code.

3. Print customized Comp Code Passes promoting your booth number and comp code. Your on-the-road sales teams can hand out these passes at customer visits.

4. Use a pre-written message template to invite your guests.

   • Go to the COMP CODE Central tab on your registration profile to preview the message.
   • Individually enter your customers’ contact information.
   • Click “Invite My Guests.”

5.  **NEW** Share Your Comp Code via Social Media - Login to your favorite social media account and send invites and comp codes to the customers in your network. Then, we'll notify you when those customers subsequently come and register for PACK EXPO East.

Exhibitor Invites^® Service

Exhibitor Invites^® is a program that lets you create and schedule up to three customized marketing emails to your customers and prospects by means of a quick and easy process. The emails are sent by a third party on your behalf and include a link to complimentary registration.

Exhibitor Invites provides:

• Full customer service support
• Unique template customization
• Complete security for your e-mail list (using a third-party, bonded e-mail distribution service)
• Automatic lead tracking so you know who’s coming to the show

Tracking Your Leads

To obtain a current list of registrants that have used your company’s comp code, simply log in to your company account. You’ll know who to expect at PACK EXPO East and can follow up with them or arrange appointments, if you wish.

You Could Win $100 for Participating in the Customer Invite Program!

The show contact for the three companies in each booth space tier that receive the most registrations using the Customer Invite Program will receive a $100 gift card, and the top CIP user in each tier will receive one time use of the PACK EXPO East 2018 attendee mailing list.

• Tier 1: Booths up to 300 sq. ft.
• Tier 2: Booths 301 sq. ft. - 600 sq. ft.
• Tier 3: Booths 601 sq. ft and larger

* Registration Requirements: Complimentary registration is valid for online pre-registration only; not valid on-site. Expires April 15, 2018. Complimentary registration is intended for use by end-user, retailer and contract packager registrants. Non-exhibiting suppliers and distributors are required to pay standard attendance fees. A non-exhibiting supplier is defined as anyone who sells packaging/processing/converting equipment and/or anyone whose primary product is packaging containers or materials, supplies, automation, or other services. A distributor is defined as a professional who resells packaging/processing/converting equipment/supplies.

Exhibitors:  If you have customers that are considered Non-Exhibiting Suppliers or Distributors and cannot use a comp code, you may purchase registrations on their behalf so that they will not have to pay the standard fees for admission.  If you are interested in this option, please contact the PMMI Show Department at [email protected] or 1-571-612-3200.